Organizations face mounting pressure to manage personal and confidential data responsibly while keeping pace with evolving technology and regulation. Data protection and cybersecurity are core drivers of enterprise risk, brand trust and competitive advantage. As regulators expand their activities and data becomes central to every business model, organizations need more than legal advice. They need strategic partners who understand how to protect data flowing to advance business objectives.
Potomac Law Group’s Privacy & Cybersecurity team delivers practical, business-first counsel grounded in substantial, field-tested experience. Our attorneys have spent their careers advising on complex privacy, data governance and cybersecurity matters across industries and regulatory regimes.
Our clients range from high-growth startups and mission-driven nonprofits to global public companies across technology, healthcare, retail, financial services, insurance, transportation and other data-intensive industries. We embed with leadership teams and work cross-functionally with IT, HR, product, marketing, R&D, finance, sales and compliance to translate complex regulatory requirements into clear, actionable strategies.
We serve as outside counsel, fractional privacy and data leaders, and trusted advisors to executives and boards. We offer top-tier privacy practices within a lean, agile, and efficient platform. Our streamlined structure allows clients to access senior-level expertise efficiently, without the overhead of traditional law firms—delivering high-value, practical solutions aligned with business objectives.
Core Privacy & Data Protection Services
We help clients design, implement, and operationalize privacy programs across the full data lifecycle:
Program Development & Governance
- Enterprise privacy program design, implementation and maturity strategies
- Privacy risk assessment and data mapping
- Privacy-by-design integration for products and services
- Data retention and records management policies
- Information security policies and incident response planning
- Strategic development of effective data governance frameworks
- Employee training and awareness programs
Artificial Intelligence
- Compliance advice across EU AI Act and U.S. state AI laws and regulations
- AI governance programs, policies and processes
- Tailored AI analyses for privacy risk assessment and product development
Digital & Marketing Compliance
- Website and mobile app privacy compliance
- Preference management and honoring data rights requests
- Cookie governance, behavioral advertising and ad-tech guidance
- Email, text, and telemarketing compliance (TCPA, CAN-SPAM)
- Location-based services and emerging marketing technologies
Contracts & Data Sharing
- Data protection agreements and vendor terms
- Customer and third-party privacy provisions
- Cloud and SaaS privacy and security negotiations
Cybersecurity & Incident Response
We help organizations prepare for, prevent, respond to, and recover from cybersecurity incidents.
Preparedness
- Information security program development
- Cybersecurity policies and written information security plans
- Development and provision of enterprise and tailored role-based training
- Incident response planning and policy design
- Tabletop exercises, vulnerability identification and mitigation strategies
24/7 Incident Response
- Data breach investigation and internal response coordination
- State, federal and international notification analysis, coordination and execution
- Engagement and oversight of leading forensic firms
- Coordination with law enforcement and service providers
- Cyber insurance coverage analysis and carrier negotiations
Our team delivers a layered response approach that integrates legal, technical, and operational considerations to minimize risk and business disruption.
Domestic, Sectoral & International Privacy Compliance
In addition to the above, we advise on, and when required, defend clients in litigation involving, a wide range of domestic and global requirements affecting customer, consumer, employee, and patient data, including:
- Cross-border data transfers and global data strategies
- International data protection frameworks and contractual mechanisms
- Compliance with U.S. and other privacy and data regulations, including:
- EU and UK GDPR
- Canada’s PIPEDA, as well as non-federal privacy regimes in Ontario, Quebec and Alberta
- China’s PIPA and Cybersecurity Law
- The Philippines Data Privacy Act
- India’s Digital Personal Data Protection Act, and more
- California Invasion of Privacy Act (CIPA) claims
- HIPAA risk assessments and compliance programs
- GLBA privacy and opt-out requirements
- FERPA and student privacy issues
- Protecting Children’s Personal Data
- Employment and workplace privacy
- SaaS and Cloud security and data governance
- Facial recognition and biometric technologies
- TCPA and CAN-SPAM compliance and related litigation or enforcement claims
- PCI compliance for merchants and payment processors
- Digital engagement tools
- Bring-Your-Own-Device (BYOD)
- Internet of Things (IoT)
Regulatory, Policy & Enforcement Experience
Our attorneys regularly represent clients before key regulators and policymakers, including:
- Federal Trade Commission (FTC)
- Federal Communications Commission (FCC)
- National Telecommunications and Information Administration (NTIA)
- State Attorneys General
- Congressional and legislative bodies
- Data protection regulators in the U.S., UK and EU
We assist with investigations, enforcement matters, policy advocacy, and regulatory strategy.
Why Clients Choose PLG
- Partner level, practical guidance without over-engineering or reliance on less experienced associates
- Deep experience across industries and business models
- Integration of legal strategy with operational realities
- Flexible support—from targeted projects to ongoing outside privacy counsel and fractional CPO support
Representative Experience
- Designing comprehensive privacy and security compliance programs, including data rights request, data mapping for processing activities and assets, and privacy risk assessment protocols
- Conducting enterprise privacy and security audits for U.S. and global operations
- Successfully defending numerous California Invasion of Privacy Act claims
- Successfully defending and resolving TCPA litigation, federal regulatory and state enforcement proceedings involving alleged illegal robocalling or robotexting, or failure to undertake robocall mitigation measures.
- Investigating and effectively managing highly sensitive U.S. and global mitigation and notification requirements arising from data breaches, denial-of-service attacks, and website defacement. On occasion, this has involved deploying a rapid response team to comprehensively handle all required data breach notifications.
- Implementing privacy-by-design for global product launches
- Developing legally compliant automated dialing and automated text message programs for efficient telemarketing and informational communications to support product or service marketing and employee recruitment operations
- Managing data privacy programs designed to meet multi-national legal and regulatory requirements
- Designing and implementing geo-differentiated cookie consent protocols
- Leading data privacy workstreams for due diligence phase of complex mergers and acquisitions in the technology and retail industries
- Managing personal data management and strategic integration of newly acquired or merged global companies
- Directing data protection measures for numerous corporate divestitures