Tiffani McCoy

Tiffani McCoy is a seasoned technology and regulatory lawyer with more than 20 years of experience advising high-growth companies—from early-stage innovators to global technology platforms—on complex legal and business challenges in rapidly evolving markets. In addition to her deep roots in technology, she has experience supporting clients in other industries, including beauty/skincare and real estate property management, bringing a practical, cross-industry perspective to her work.  She brings a practical, in-house perspective shaped by senior legal roles at some of the world’s most recognized technology companies, combined with deep experience guiding emerging businesses through growth, scale, and regulatory change.

Tiffani’s practice focuses on advising companies operating at the intersection of technology, finance, and regulation, while also supporting clients in adjacent sectors with similar regulatory and operational complexity. She counsels clients on product development, commercial strategy, and regulatory compliance across a range of areas, including fintech and money movement, blockchain and digital assets, data use and privacy, consumer protection, and marketing. Her work is grounded in helping business teams move quickly and confidently while managing legal and reputational risk.

Before joining PLG, Tiffani served as General Counsel of HBUS, the U.S. operator of a global digital asset platform, and held senior in-house roles at Intuit, Google, and Yahoo!, where she advised on complex commercial transactions, product launches, and regulatory matters at scale.

Clients value Tiffani for her ability to translate complex regulatory frameworks into actionable business strategies. She partners closely with executive teams, product leaders, and compliance functions to build scalable legal solutions that support innovation while addressing evolving legal requirements.

Representative Experience

• Advised technology, fintech, and digital asset companies on bringing innovative products to market while navigating complex regulatory landscapes across payments, consumer finance, consumer marketing, data privacy, and emerging technologies.
• Served as a trusted counsel to executive leadership and product teams at leading companies, including Google, Intuit, and Yahoo!, on high-stakes commercial agreements, product strategy, go-to-market initiatives, legal operations, and enterprise risk management for large-scale consumer and business platforms.
• Negotiated and advised on a broad range of sophisticated technology transactions, including SaaS, licensing, strategic partnerships, and services agreements, helping high-growth and enterprise companies accelerate revenue while protecting long-term value.
• Partnered cross-functionally with business, product, engineering, and compliance teams to design scalable legal and operational frameworks that enabled innovation, streamline execution, and proactively manage regulatory and reputational risk.