Nike pumps the brakes on Brooklyn art collective MSCHF’s ‘Satan Shoes’ in collaboration with Lil Nas X. The $1,018 pair of shoes received backlash due to their satanic imagery, which show red ink and human blood on the midsole of the shoe.

Julia Matheson said Nike did “what it had to” do to preserve the value of its brand and future collaborations. 

Additionally, Julia says, “Lil Nas and MSCHF engineered a publicity stunt that has clearly paid off in a big way.  Whether the public walks away with a more practical understanding of trademark law principles, however, is an open question,” said Matheson. 

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