Diane Lancaster is a Marketing Manager with 20 years of experience in legal marketing with Am Law 100 and Am Law 200 law firms and a leading statewide law firm. Ms. Lancaster spent more than a decade in corporate communications at a Fortune 100 aerospace, defense and automotive company. An award-winning public relations professional, she has both agency and in-house experience in national and local media relations, crisis communications, branding, digital communications, internal communications, events management and client development.  

Prior to joining Potomac Law, Ms. Lancaster spent nine years at a southwestern U.S.-based law firm as a marketing manager. Deeply committed to the communities where she lives and works, Ms. Lancaster was the United Way chair for a company’s annual campaign that raised more than $330,000. She is a past President of the Public Relations Society of America’s (PRSA) Las Vegas chapter.

Honors & Awards

  • Pinnacle Award, Feature Article, “The Evolving Legal Marketplace in Southern Nevada,” Public Relations Society of America, Las Vegas Chapter  
  • Pinnacle Award, Institutional Programs, “Built for Progress,” Public Relations Society of America, Las Vegas Chapter  
  • Award of Excellence, New Website, Public Relations Society of America, Las Vegas Chapter  
  • Award of Merit, New Client Alert, Public Relations Society of America, Las Vegas Chapter  
  • Accreditation, APR, Public Relations Society of America  

Publications and Speeches

“Marketing Your Practice,” Speaker, Southern Nevada Association of Women Attorneys, Las Vegas, 2011 

“Public Relations Strategies and Tactics,” Speaker, Ticket Summit, Las Vegas, 2009 

“Marketing and Public Relations in a Changing Legal Landscape,” Communique, Clark County Bar Association (2008) 

Civic Involvement

  • International Children’s Festival, Co-chair, Marketing Communications Committee, Fairfax, Va.  
  • Chair, United Way Campaign, TRW Inflatable Restraints, Mesa, Az. 

Memberships and Affiliations

  • Public Relations Society of America, Las Vegas Chapter, President  
    • Board of Directors  
    • Delegate, Western Region  
    • Chair, Pinnacle Awards  
  • Legal Marketing Association, Member 
    • Board of Directors, Virtual Chapter 


  • Indiana University of Pennsylvania, B.S.  
  • Universidad de Valladolid (Spain) 

Previous Experience

  • TRW Inc. 
  • Snell & Wilmer 

Recent News

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